Judy Rodman - All Things Vocal Blog

Training & insights for stage and studio singers, speakers, vocal coaches and producers from professional vocal coach and author of "Power, Path & Performance" vocal training method. Download All Things Vocal podcast on your fav app!

Monday, June 7, 2021

Before Marketing Your Artist Career, Know Who You Are - Chat With Diane Foy


                                Diane Foy                                                             Judy Rodman

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I interviewed PR & marketing coach Diane Foy hoping to get some good advice for artists. Wow, did she deliver... honestly, pulling no punches... about what it really takes to be successful in the business of the arts. I found her refreshingly authentic and generous with strategic advice. If you answer 'yes' to her question: "do you have an unstoppable drive, but lack a strategic plan?" then you really want to hear this chat. My thanks to Diane for sharing her valuable insights with us, and you might want to check out her own podcast, too (you'll recognize her guest)!

Some of the Rabbit Trails We Explored: 

  • How Diane helps people thrive financially with their talents, including her "6 C's" roadmap to book gigs and make money.
  • How a love for artists led Diane to become a photographer, makeup artist, publicist, journalist, and finally a coach with deep and wide understandings of how the business of the arts works.
  • The importance of getting out of our comfort zones, even if we are introverts.
  • Diane suggests that for real success an artist has to attract fans, media and industry.
  • The effect of the pandemic on Diane in Canada, and the mistakes she has seen artists make in not taking advantage of industry downtime.
  • Diane talks about coaching her artists to explore their stories and form their personal branding to gain confidence before learning about and digging into strategic social media activity.
  • How music marketing and promotion strategies have changed significantly; why hiring a publicist may not be your answer.
  • The importance of having a trusted team, and how you can vet the people you work with.
  • How coaches can speed up career trajectory.

About Diane Foy

There is a section on Diane's website titled 'My Why'. She says it's her life-long passion for arts and entertainment. Helping artists and performers succeed is her purpose in life. 

For 25 years Diane has been a creative entrepreneur, including 16 years as an arts & entertainment publicist representing renowned celebrities as well as independent artists. When traditional media began to downsize, there were fewer opportunities for the indie artists she most enjoyed working with, and 'artist development' departments had vanished from the entertainment industry leaving new artists to figure out on their own how to build their career. So Diane found the solution to help both artists and herself to thrive: She studied and became a certified coach. She developed what she calls her 6 "C's" of the Sing!Dance!Act!Thrive! Pathway to a successful career. Testimonials on her website speak to her client's success. 

Diane's Links

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