How To (REALLY) Make It In Music - Updated 2022
What does your personal, unique picture of music success look like?
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Some goals and pictures of music success you could go for:
- You want to sing better (write/play, whatever you want to be able to do better).
It’s important to your heart and part of your life-balance to be good at your music. It’s not necessary that you make music as a career, or that you ever make money at it. But you love doing it, and it fulfills you to do it well. Karaoke, choir singing, jam sessions with family and friends, the occasional show, that sort of thing.
... or participate in a talent show of some kind and not embarrass yourself, maybe even place or win. Perhaps you want to audition for a college music program or for a part in a musical or other production.
Perhaps you want to do a recording project that may never pay for itself but is a legacy for you. You want to do some special performances, to get a casual band together to do some part-time gigging. It's important for your life-balance wholeness to be able to make some very good music and do it well.
- You want to get good enough to compete
... or participate in a talent show of some kind and not embarrass yourself, maybe even place or win. Perhaps you want to audition for a college music program or for a part in a musical or other production.- You want to do seriously good music on the side.
Perhaps you want to do a recording project that may never pay for itself but is a legacy for you. You want to do some special performances, to get a casual band together to do some part-time gigging. It's important for your life-balance wholeness to be able to make some very good music and do it well.- You have a professional reason to get better at singing (playing, writing, etc). Such as...
- You're a side-musician that need to sing background better on live tours,
- you're getting live show background vocal, jingle or studio session work and want to go a level up, etc.
- You're a songwriter and need to sing and/or play better to write better melodies and perform or demo your work.
- You're a public speaker, salesperson, teacher, coach, voice-over talent, minister, receptionist, reporter, waiter. etc. and you may need to get rid of some vocal strain or gain vocal ability that will make you a more effective communicator.
- Or perhaps you are potentially good enough to have a main career as a recording/performing artist, and decide to devote a certain amount of time to finding out if you can get the bandwagon rolling.
- For this, you need to understand that the odds are great you’ll never break even. It’s a gamble you must be willing to take, and like all gambles, you need to be as fully informed of your chances as possible.
- You will need to develop a network of industry insiders… and that takes time, patience and careful persistence. Your reputation with them will be based on things like your personality, ability, and usefulness to them and others.
- You’ll need money for training, recording at least a demo, and gigging costs (at first you will play for free). You'll either have a backer, savings you're willing to dip into, a day job or all three.
- You’ll need to develop a circle of accountability to keep you safe - an entertainment attorney, friends/family with good business instincts, other singers/writers/insiders who have gone down the road before you. A good circle will both caution you when you’re about to step off a cliff or be scammed, and encourage you when you’re almost there but losing heart. And you'll reciprocate by doing the same for them.
- You’ll need a strong constitution for all the ‘no’s’ you will receive.
- You’ll need to get and stay informed about the current music business marketing and promotion strategies that are working. Here are some sources for current music business training I recommend, some free blogs and podcasts, some paid personalized career guidance:
Wendy Parr
PCG Artist Development
Rick Barker
Bree Noble (and her Female Entrepreneur Podcast)
New Roots (for new female artists)
1. They don’t research what it takes to be successful with their music goals.
2. They don’t assess the vocal, musical or business skills they have at this point in time.
3. They don’t get to work on acquiring those skills and assets they’re missing.
1. Know the situation ( assess where you are right now)
2. Know what you want (where you want to be)
3. Brainstorm the possibilities (and get other sources to help you do this)
4. Evaluate and decide (choose your strategies and tactics according to your life values)
5. ACT! (without this step, the others are useless) You may need to do something, face something about yourself, learn something, network with someone, make some calls, try some experiments. Wishing isn’t enough… schedule these into your calendar!
Create a 5 year plan, where do you want to be and what do you want to have accomplished by then?
Work back... what do you have to in year 1, 2, 3, 4 to reach your goals in year 5?
Work back further... what do you have to do in each month to work towards your 1 year goal?
Work back further still... what do you need to do for the next 4 weeks? for the next week? for the next 7 days? Today???
Create a daily, weekly, monthly and yearly agenda. Know that it will be a plan on rollerskates; revise as necessary but keep moving towards your goals.
PCG Artist Development
Rick Barker
Bree Noble (and her Female Entrepreneur Podcast)
New Roots (for new female artists)
- And you’ll need to be satisfied if at the end of the day you can’t make your career pay, that at least you tried, and it’s important enough for you to do so.
Now that your goals are clear - Get Practical!
Too many people are depressed or defeated in their music aspirations because they don't do what it takes to be successful at it. They worry, try, hope, gripe, give up or stay in a perpetual state of failing but they don't get practical and…1. They don’t research what it takes to be successful with their music goals.
2. They don’t assess the vocal, musical or business skills they have at this point in time.
3. They don’t get to work on acquiring those skills and assets they’re missing.
Take a Step!
I used to counsel people in women's prisons and juvenile detention centers, in a trained volunteer program with 5 steps called "Better Decisions". The funny thing is, I learned as much as my inmate students did about getting to better places in life. You and I can use these same 5 steps:1. Know the situation ( assess where you are right now)
2. Know what you want (where you want to be)
3. Brainstorm the possibilities (and get other sources to help you do this)
4. Evaluate and decide (choose your strategies and tactics according to your life values)
5. ACT! (without this step, the others are useless) You may need to do something, face something about yourself, learn something, network with someone, make some calls, try some experiments. Wishing isn’t enough… schedule these into your calendar!
Make a Plan!
You can't plan for every contingency, as the pandemic era has proven, but without a morphable plan, success is a pipedream - not a real one with legs and not just wings. I strongly advise long term and short term planning:Create a 5 year plan, where do you want to be and what do you want to have accomplished by then?
Work back... what do you have to in year 1, 2, 3, 4 to reach your goals in year 5?
Work back further... what do you have to do in each month to work towards your 1 year goal?
Work back further still... what do you need to do for the next 4 weeks? for the next week? for the next 7 days? Today???
Create a daily, weekly, monthly and yearly agenda. Know that it will be a plan on rollerskates; revise as necessary but keep moving towards your goals.
Do your due diligence
,,, on anyone you’re thinking about working with. Never sign anything without running it by a good entertainment attorney.If you're thinking of working with me, here's how I can benefit you:
- I will kindly but honestly assess your commercial potential for the music business (though I never say 'absolutely never' because a lot depends on your persistence in developing your craft and learning the biz, along with some luck)
- I will make you the best singer you can be, helping you discover your uniqueness, conquer any vocal problems you have, max your ability and protect your voice.
- I am also a studio producer and/or vocal producer with other production teams, and offer the best of those services, too. Or you can check out my training course Singing In The Studio.
- You can use me as a wall to bounce off potential music business strategies your considering, but I do not promise any networking. That is up to you.
Don't Stop:
Don't ever stop dreaming, but do put legs under your wings. Don't waste any more time; do something proactive and get to work towards your chosen music goals, today!
Labels: "judy rodman", assess potential for the music business, make it in the music business, music business, music industry, success in the music business
13 Comments :
At January 14, 2014 at 12:45 PM ,
E. Don Harpe said...
Very good Judy.
E. Don Harpe
At January 14, 2014 at 2:11 PM ,
Matt said...
Great article, and you give some wonderful advice. Thanks for sharing!
At January 15, 2014 at 7:43 AM ,
Kyle Brooks said...
Hey Judy!
I hope 2014 has gotten off to a rockin star for you and life is awesome!
Excellent response to your inquiry! You got it all in and were able to keep it very concise!
You are brilliant! :-)
I will be doing some professional recording in 2014 and will be calling to work with you to make this the best it can be!
Peace.....
At January 15, 2014 at 7:46 AM ,
Angelo said...
The advice you gave to the indivual on how to succeed in the music biz was so Real and Honest, you sent me back to the Re-Evaluate table! You reminded me of the Nsync trial , where they had to sue their first manager for stealing more than half of Nsyncs' funds.
Its a sad truth, but if you dont have knowledgeable ppl in ur camp...ur in for trouble.
Thanks for sharing this story Mrs. J.Ro!
Sincerely,
Angelo
At January 20, 2014 at 1:16 PM ,
Diane Hurst said...
Good advice!
At March 8, 2014 at 12:51 AM ,
Geet said...
This comment has been removed by a blog administrator.
At February 1, 2022 at 4:50 PM ,
Tom Paden said...
Judy,
Thanks for sharing You are full of knowledge and so helpful.
At February 1, 2022 at 10:36 PM ,
Judy Rodman said...
Tom so great to hear from you! You've produced so many wonderful projects yourself and have been in this business so long, always taking excellent care of all your clients, your comment is especially meaningful. Thank you!
At February 3, 2022 at 1:17 PM ,
Rick Barnes said...
Thanks for sharing, great advice from a true professional
At February 3, 2022 at 1:32 PM ,
Judy Rodman said...
Thank you so much for your feedback, Rick, means a ton that you see this, too.
At February 21, 2022 at 7:20 PM ,
Unknown said...
What a terrific topic. I think a lot of people can use your sage advice!
At March 27, 2022 at 8:35 PM ,
Shining River said...
Hi Judy, I just read this very good podcast--good advice for anything one wishes to do. Sheilah
At March 28, 2022 at 9:55 AM ,
Judy Rodman said...
So happy you find this of value, Sheilah!
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