Judy Rodman - All Things Vocal Blog

Training & insights for stage and studio singers, speakers, vocal coaches and producers from professional vocal coach and author of "Power, Path & Performance" vocal training method. Download All Things Vocal podcast on your fav app!

Wednesday, July 4, 2012

Branding Your Voice: Artistic Definition

What makes YOU stand out from the crowd?

If you want to have a commercial music career with your voice, there is a step you don't need to skip: Branding your voice. I like to call this your "Artistic Definition".

What goes into branding or defining yourself as an artist? Here is an excerpt from "Singing In The Studio", copied from the ebook of that multimedia course:
•    Uniqueness.

How do you become unique? By becoming in touch with, and being able to express, your authenticity. You are the only one who has your physical instrument (larynx, resonation surfaces, physical stamina, etc.) AND who has your life history and emotional experiences. And here's what I believe: There is no competition with uniqueness. Talent shows won't tell you the truth—they can't. Imagine a competition show for an orange, an orangutan and a bedpost. Each has its place, its audience and its detractors. How do you judge such a contest?

•    Sound.

Your sound has to do with things like choices of instrumentation, microphone, studios and mixes, your vocal technique habits and quirky embellishments. You can change your sound, and that change should have to do with things like accessing your full resonance, making sure vocal licks are appropriate and choosing a sound that communicates your message most authentically.

•    Message.

What have you got to say to the world? How do you give your original slant to those thoughts? What do you want the overall take away to be from your audience about your show?

•    Style.

Your style has to do with your sound, message, way of articulating AND
your phrasing. It generally dictates the genre of music the industry puts you in, though the lines are more blurred now than ever. Your style also would include your 'look', the type of stage clothes you wear, and other
identifying factors (think Bono's sunglasses, Tim McGraw’s signature black hat, and Lady Gaga's costumes).
Branding your voice draws your ideal audience ... who would LOVE what you do ... to you. If you want to be a music artist, take your time and get this right. My suggestion is try not to put on the internet anything that does not fit your artistic definition. If you have anything online that your vocal branding has outgrown, take it down so you don't confuse the audience or the industry.

A real world example: The branding of the duo with which I now perform and record, John and Judy Rodman includes the following...
  • Uniqueness: Original songs I've written, many co-written with my husband &drummer John.
  • Sound: Our unique sound will come from truly gifted musicians and singers, all pro veterans of studio and stage, and will sometimes include two keyboards, organ, flute as well as guitars, drums and bass. I am lead singer, two background voices sing with me for a full vocal group sound. 
  • Message: Our songs will come from veteran soul wisdom, stories and situations. We will especially market to mid and older demographic which remembers older artists like Doobie Brothers, Eagles, Carol King, James Taylor, Bonnie Raitt from the past and appreciates artists like Adele today.
  • Style: John and I will perform with full band of top level musicianship. We will be extraordinarily connected to our audiences, encouraging the power of community. As lead singer, I have developed a particular vocal style from decades of singing and songwriting. With songs spanning r&b, pop rock, ballad and country, we believe we best fit within the vast Americana genre. And important for us... we don't need to be financially successful with our album; just artistically This will let us choose when and where we want to perform, instead of having to tour extensively. We will pursue media placement.
For more on how to develop your artistic definition, as well as a ton of other unique, insider information vital to recording artists, do your career a favor and get  'Singing In The Studio' multimedia guide.

Labels: , , , , ,


  • At July 5, 2012 at 2:56 PM , Anonymous Leigh Ann said...

    As someone who's outside the music industry, I find it interesting to learn how singers brand themselves. But as a fan of yours, the best part of this post for me was the part where you said 6Play will perform songs you wrote. Yay!!! You're a fantastic songwriter, and I'm so glad the world will hear more of your songs.

  • At July 5, 2012 at 4:16 PM , Blogger Judy Rodman said...

    Oh Leigh Ann, that makes me so happy to hear you say that! Grinning ear to ear... because I know you're a discriminating listener! thank you more than I can say

  • At July 6, 2012 at 11:46 AM , Anonymous Diane Hurst said...

    My teen daughter was playing a radio oldies station, and as a beach boys song came on, I couldn't help but think they are a great example of the concept of having a distinctive sound.

  • At July 6, 2012 at 4:59 PM , Blogger Judy Rodman said...

    Diane...yes indeed, Beach Boys are unmistakeable. Also have to add that I'm thrilled your teenager is listening to oldies station! Some music should just never die:)


Post a Comment

Subscribe to Post Comments [Atom]