Judy Rodman - All Things Vocal Blog

Training & insights for stage and studio singers, speakers, vocal coaches and producers from professional vocal coach and author of "Power, Path & Performance" vocal training method.

Thursday, May 8, 2008

Fans Rule! - the new music business model

If you're not into social networking and you want to sell music, you either need to get into it or get someone who IS into it to become a part of your marketing team. Instead of being depressed, I have to say I'm energized by the way music business's apple cart has been turned over and the bottlenecks are irreparably broken. Now listening and concert-attending FANS are driving the business, instead of the other way around. I say, "long live fan-archy!" hehehe...

There are awesome stories on the net of music marketing successes using this new model. Go here to read about some) .

Don't be fooled...It's HARD WORK doing business this way. To become successful... (and I am borrowing from the writings of Internet marketers such as Mari Smith and Brian Clark) ... you must:
  1. Connect with your fans.
  2. Interest your fans in staying around.
  3. Motivate and excite the fans so much that they want to buy from you.
Think you'd have to make millions of fans to "make it"? ... Here are two links to a debate going on about the premise that it only takes 1000 "True Fans" to make a living in the music business:

http://www.kk.org/thetechnium/archives/2008/04/the_case_agains.php

Social networking sites I recommend for you to put up your profile and become active:

1. Myspace.com
Recommended resource: Bob Baker's "My Space Music Marketing" (about $20)

2. Facebook.com
Recommended resource: Mari Smith's "Facebook Fortunes" (free)

3. Twitter.com
Recommended resource: "Why Twitter Isn't A Waste Of Time" (blogpost)

Anybody out there have other suggestions to share? Click "comment" below this post!

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2 Comments :

  • At May 16, 2008 at 5:06 PM , Anonymous Leigh Ann said...

    Thanks for this post. I was particularly interested in the Twitter article. Journalists (my day job) are using Twitter, too, but I have yet to be convinced that it wouldn't be a waste of time for our publication in particular. I can totally see how it would be a good tool for musicians, though--particularly those wanting to court younger fans.

    How about YouTube?

     
  • At May 17, 2008 at 8:47 PM , Blogger Judy Rodman said...

    Hi Leigh Ann... thx for the feedback; yes, Twitter can be a time-eater with no R.O.I. if you let it.

    You Tube is my next exploration! I'm signed up, but have yet to really look into it in depth. If anyone has any suggestions for me, let me know... how do YOU use YouTube?

     

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